About Hindustan Coca-Cola

Hindustan Coca-Cola Beverages (HCCB), established in 1997 and headquartered in Bengaluru, is one of India’s leading FMCG and beverage manufacturing companies. HCCB manufactures, packages, and distributes a diverse portfolio of beverages from The Coca-Cola Company, including Coca-Cola, Thums Up, Sprite, Maaza, Fanta, Kinley, and Minute Maid. With 14 bottling plants across 10 states, supported by eight co-packers, HCCB operates a large-scale manufacturing and distribution network serving approximately 17 lakh retailers and 2,000+ distributors, combining extensive operational reach with technology-led manufacturing, supply chain, and distribution capabilities. 

Challenges

Hindustan Coca-Cola implemented BlueTree’s BeeForce platform to solve workforce management with contract and piece rate worker.

Here are the challenges that HCCB faced:

1. Managing a Distributed Workforce of 14,000+ Workers Across 20+ Locations

2. Manual, Slow and Unverified Worker Onboarding Causing Onboarding Delays & Lack of Real-Time Attendance Visibility

3. Buddy Punching on work sites

4. Manual Contract-Labour Manpower Planning

5. Manual PF & ESI Compliance Verification Causing Compliance Risks

6. Manual Vendor Payment Processing & Labour Attendance Disconnected With Payout

Solution

They implemented BlueTree’s BeeForce platform, Coca-Cola was able to move from fragmented workforce processes toward a more integrated and controlled external workforce operating model.

1. BeeForce helped establish a connected digital workforce layer across these activities, giving teams greater visibility from worker onboarding and manpower allocation through attendance, productivity validation, payout, and compliance.

2. Digitized the onboarding process with real-time validation of Aadhaar, UAN, ESI number, age, blacklist status, and duplicate employee profiles.

3. Integrated attendance through biometric and device-based systems and linked attendance to workforce indents.

4. It integrated with the existing Field Assist application to connect attendance with actual field activity. Geo-tagged check-ins and check-outs at store locations were mapped against predefined route plans.

5. BeeForce digitized the indent planning process. Departments could raise manpower requests digitally, enabling centralized consolidation of workforce requirements and better vendor coordination.

6. BeeForce connected indent planning, attendance, actual man-days, payout, and invoicing. Once worker attendance was validated, payouts could be calculated based on actual man-days rather than disconnected manual inputs.

7. BeeForce automated PF and ESI remittance validation and categorized remittance outcomes as short, excess, zero, or accurate.

Benefits

Through BeeForce, Coca-Cola transitioned from fragmented workforce processes to a more integrated, transparent, and controlled external workforce model. The implementation reduced onboarding and planning delays, improved attendance and man-day accuracy, and enabled 100% accurate, attendance-linked invoices within minutes. It also helped reduce payroll leakage by linking field-force attendance to verified store visits, while improving workforce accountability and productivity tracking.

With automated PF and ESI validation, faster vendor payments through finance-system integration, and centralized real-time visibility, Coca-Cola gained greater control over workforce operations, compliance, and productivity across distributed teams.